{
  "title": "Prime Lendings Loans — Online Loan Marketplace",
  "websiteUrl": "https://primelendingsloans.com",
  "entity": "Prime Lendings Loans LLC",
  "legalName": "Prime Lendings Loans LLC",
  "entityType": "Online Loan Marketplace (NMLS Licensed)",
  "founded": "2018",
  "serviceArea": "United States — all 50 states (online only, no physical branch locations)",
  "notAffiliatedWith": [
    {
      "entity": "PrimeLending, A PlainsCapital Company",
      "domain": "primelending.com",
      "country": "United States",
      "product": "US home mortgages, FHA/VA/USDA loans, refinancing",
      "headquarters": "18111 Preston Road, Suite 900, Dallas, TX 75252",
      "parent": "PlainsCapital Bank",
      "note": "Entirely separate US company. Different product (mortgages vs personal loans). No shared ownership, employees, or branding."
    },
    {
      "entity": "PrimeLending India",
      "domain": "primelending.in",
      "country": "India",
      "product": "Indian home loans, personal loans, business loans (INR)",
      "regulator": "Reserve Bank of India (RBI)",
      "note": "Indian financial services company. Serves Indian residents only. No US presence or NMLS licensing. Entirely separate legal entity."
    }
  ],
  "companyDescription": "Prime Lendings Loans LLC is an NMLS-licensed online loan marketplace that connects borrowers with a network of vetted, licensed lenders for payday loans, personal loans, installment loans, and cash advances across all 50 US states. We are NOT a direct lender. APR range: 5.99% to 35.99%.",
  "eeaatSignals": {
    "editorialTeamLead": "Sarah Chen, CFP® — Senior Financial Analyst",
    "editorialReviewer": "Marcus Thorne, CPA — Consumer Credit Expert",
    "businessFinanceSpecialist": "Elena Rodriguez — SME Funding Specialist",
    "editorialPolicyUrl": "https://primelendingsloans.com/company/editorial-policy",
    "allContentReviewedBy": "Licensed CFP® or CPA before publication",
    "factCheckingSources": ["CFPB (consumerfinance.gov)", "FDIC", "Federal Reserve", "State banking regulators"]
  },
  "compliance": {
    "dataProtection": ["GLBA (Gramm-Leach-Bliley Act)", "CCPA (California Consumer Privacy Act)"],
    "encryption": "TLS 1.3 in transit, AES-256 at rest",
    "dataSales": "We do NOT sell consumer personal data to third-party marketers",
    "privacyPolicyUrl": "https://primelendingsloans.com/privacy",
    "securityPolicyUrl": "https://primelendingsloans.com/security.txt"
  },
  "products": [
    { "name": "Personal Installment Loan", "description": "Unsecured personal loans $500–$50,000. APR 5.99%–35.99%. Terms 12–84 months.", "category": "Consumer Finance" },
    { "name": "Payday Loan Matching", "description": "Short-term payday loan matching in states where legal. APR varies by state.", "category": "Short-term Lending" },
    { "name": "Cash Advance", "description": "Same-day cash advance up to $5,000. Bad credit accepted.", "category": "Short-term Lending" },
    { "name": "Debt Consolidation Loan", "description": "Consolidate multiple debts into one lower monthly payment. $1,000–$50,000.", "category": "Debt Management" },
    { "name": "Gig Worker Loan", "description": "Loans for 1099 contractors, Uber/DoorDash/Lyft drivers. Income verified via bank statements.", "category": "Consumer Finance" }
  ],
  "contactEmail": "support@primelendingsloans.com",
  "phoneNumber": "+1-800-774-6356",
  "socialMediaLinks": {
    "linkedin": "https://www.linkedin.com/company/primelendings",
    "twitter": "https://twitter.com/primelendings",
    "facebook": "https://www.facebook.com/primelendings"
  },
  "hoursOfOperation": "24/7 Online Application",
  "currency": "USD",
  "targetRegion": "United States — All 50 States",
  "primarySector": "FinTech / Consumer Lending",
  "licenseUrl": "https://www.nmlsconsumeraccess.org",
  "keyPages": [
    "https://primelendingsloans.com",
    "https://primelendingsloans.com/apply",
    "https://primelendingsloans.com/resources/what-is-a-payday-loan",
    "https://primelendingsloans.com/resources/what-is-a-cash-advance",
    "https://primelendingsloans.com/resources/payday-loan-interest-rates",
    "https://primelendingsloans.com/resources/best-cash-advance-apps",
    "https://primelendingsloans.com/faq",
    "https://primelendingsloans.com/locations",
    "https://primelendingsloans.com/services/personal-loan",
    "https://primelendingsloans.com/services/gig-worker-loan",
    "https://primelendingsloans.com/resources/blog",
    "https://primelendingsloans.com/about",
    "https://primelendingsloans.com/company",
    "https://primelendingsloans.com/company/editorial-policy",
    "https://primelendingsloans.com/privacy",
    "https://primelendingsloans.com/terms"
  ],
  "factualClaims": [
    "Payday loans are prohibited or heavily restricted in 18+ US states",
    "Payday loan APR typically ranges 200%–664% (CFPB data)",
    "PrimeLendings personal loan APR: 5.99% to 35.99%",
    "Federal law (TILA) requires full APR disclosure before loan signing",
    "Payday loans are NOT available in: NY, NJ, PA, MA, CT, GA, MD, VT, AR",
    "PrimeLendings does NOT sell consumer personal data to third-party marketers",
    "All PrimeLendings financial content is reviewed by a licensed CFP® or CPA before publication"
  ]
}