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Licensed Lender Matching — Free Marketplace

Payday Loans via Licensed Lenders — PrimeLendings

PrimeLendings is a loan-matching marketplace that connects you with licensed payday loan lenders — not a direct lender itself. Every lender in our network is state-licensed and TILA-compliant. No broker fees to you.

Quick Answer: PrimeLendings is a loan-matching marketplace, not a direct lender. We connect you with licensed direct lenders in your state who fund, service, and collect the loan themselves. Unlike data brokers who sell your information to dozens of companies, PrimeLendings presents verified offers from licensed lenders. Lenders pay PrimeLendings a referral fee — you pay zero extra charges for using the matching service.
Multiple Credit Profiles Considered
Soft Pre-Qualification Inquiry
Fast Lender Matching 24/7

Apply in 5 Minutes

256-SSL
Soft pre-qualification inquiry · SSL Encrypted · Licensed lenders only

Service Type

Loan Marketplace

Broker Fees

$0 to You

Matching

Fast 24/7

Funding

By Lender

Why Choose PrimeLendings?

Licensed Direct Lenders Only

Every lender in PrimeLendings' network is licensed by your state's financial regulator. No unlicensed, tribal, or offshore lenders.

No Broker Fees to You

PrimeLendings is free to use. Lenders pay a referral fee — you pay zero extra charges for using our matching service.

One Application, Multiple Lenders

Submit one application and get matched with multiple licensed direct lenders simultaneously. Choose the best offer.

Your Data is Protected

Unlike lead-gen brokers who sell your information to dozens of companies, PrimeLendings only shares your data with lenders who can fund your loan.

Full Transparency

Direct lenders must disclose all fees, APR, and repayment terms upfront — no hidden charges, no bait-and-switch.

Same-Day Direct Deposit

Licensed direct lenders fund via ACH direct deposit — same day for early applicants, next business day otherwise.

How It Works — 5 Minutes to Funding

  1. 1
    Submit One ApplicationFill out PrimeLendings' 5-minute secure online application. Enter your loan amount, income, and bank account details.
  2. 2
    Matched with Licensed Direct LendersOur system simultaneously evaluates your profile against multiple licensed direct lenders in your state — not brokers.
  3. 3
    Receive Real Lender OffersSee actual loan offers from licensed lenders with full fee and APR disclosure. Compare and choose the best offer.
  4. 4
    E-Sign Directly with the LenderYour loan agreement is between you and the direct lender — no intermediary in the chain.
  5. 5
    Direct Deposit from the LenderThe licensed direct lender sends ACH funds directly to your checking account. Same-day or next-business-day.

Direct Lender vs. Broker: What's the Difference?

FactorDirect LenderBroker / Lead Gen
Who funds the loanThe lender directlySells lead to 5–50 lenders
Data sold to 3rd partiesNoYes — often dozens of companies
Fees to youOnly disclosed loan feesMay add broker fees
Loan offer claritySingle clear offerMultiple companies call/spam you
LicensedAlwaysMay not be licensed themselves
Response speedInstant automated decisionVaries — often calls from many lenders

Is PrimeLendings a Direct Lender?

PrimeLendings is a lender-matching platform — not a direct lender itself. We work exclusively with licensed direct lenders in your state's regulatory network. Unlike data brokers that sell your information to hundreds of companies, PrimeLendings:

  • Only connects you with lenders who can actually fund your loan in your state
  • Does not sell your data to companies outside our licensed lender network
  • Presents transparent offers — you see the real APR, fees, and terms before signing
  • Charges you zero broker or matching fees — free to use
  • Verifies that all lenders are state-licensed and TILA-compliant

How to Spot a Fake "Direct Lender"

Asks for upfront paymentLegitimate direct lenders never require upfront fees before releasing funds. Upfront fee requests are a scam.
No state license listedEvery legal payday lender must be licensed in the state where you live. Ask for the license number.
Guarantees 100% approvalNo licensed lender can guarantee approval before reviewing your application.
Requests wire transfer or gift cardsLegitimate lenders only pay by ACH to your bank account. Never wire transfer or gift card.

PrimeLendings vs. Alternatives

FeaturePrimeLendingsBanksStorefront Lenders
Application5 Min OnlineDays/WeeksIn-Person Visit
Credit RequiredMultiple Profiles ConsideredGood–ExcellentVaries
Availability24/7 OnlineBusiness HoursBusiness Hours
Funding SpeedNext Day Typical*3–10 DaysWalk Out With Cash
Pre-Qual InquirySoft (matching stage)Always Hard PullVaries
Prepayment PenaltyNoneSometimesSometimes

Frequently Asked Questions

Fast Matching · Lender Funding Available

Get Matched With a Lender
Fast — Apply in 5 Minutes

One 5-minute form. Soft pre-qualification inquiry at the matching stage — participating lenders make independent funding decisions. Licensed lenders available in all 50 states.

Soft Pre-Qual Inquiry
$100 – $5,000
Funding Timing Varies by Lender
All 50 States
5 Min
Application
Fast
Lender Matching
Varies
Funding (by Lender)

256-bit SSL · Licensed lenders · TILA-compliant disclosures

Marketplace Disclosure: PrimeLendings is a 100% online loan marketplace, not a direct lender. We do not originate, fund, or service loans. We instantly match borrowers with licensed lenders across the US and Canada who make all independent credit and funding decisions. Loan approval, rates (5.99%–35.99% APR), and terms are determined solely by the matched lender. Submitting a request does not guarantee loan approval. Loan terms, APR, fees, and availability are set by individual lenders and vary by state. A lender may perform a hard credit inquiry before final approval, which may affect your credit score. Representative example: $500 borrowed for 14 days at a flat fee of $15 per $100 = total repayment $575 (APR 391%). Always review lender terms before signing.